Entrepreneurship management in heritage tourism destinations

Course sheet

6 weeks


The Entrepreneurship management in heritage tourism destinations course aims to convey to entrepreneurs the essential aspects, both conceptual and instrumental, required to develop a successful creative entrepreneurship in heritage tourism destinations. It offers basic knowledge on tourism and cultural heritage; opportunities for their linkage, and tools to develop a business idea.
This course has been developed in the framework of the UNESCO Transcultura Programme and funded by the European Union.

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Teaching staff

Dr.C. Luis Alberto Barreiro Pousa
Full Professor and consultant at the University College of San Geronimo de La Habana, attached to the University of Havana. Economist, Master's degree in International Marketing, Master's degree in Marketing and Communication and Doctorate in Economic Sciences.

Ms.C. Niurka Cruz Sosa
Assistant professor and researcher at Center of Cuban Economy studies, University of Havana. She has experience in public management of heritage sites and tourism, creative economy and local development. PhD student in Economic Sciences.

Transcultura: Integrating Cuba, the Caribbean and the European Union through Culture and Creativity

About the Programme

This Programme seeks to deepen integration between Cuba, the Caribbean and the European Union, and harness diversity to build bridges of understanding between people and cultures of different linguistic areas. To this end, it is based on strengthening the capacities of young culture professionals and creating opportunities through knowledge sharing and exchange. The Programme is funded by the European Union.




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