Course sheet
Description
The Entrepreneurship management in heritage tourism destinations course aims to convey to entrepreneurs the essential aspects, both conceptual and instrumental, required to develop a successful creative entrepreneurship in heritage tourism destinations. It offers basic knowledge on tourism and cultural heritage; opportunities for their linkage, and tools to develop a business idea.
This course has been developed in the framework of the UNESCO Transcultura Programme and funded by the European Union.

Dr.C. Luis Alberto Barreiro Pousa
Full Professor and consultant at the University College of San Geronimo de La Habana, attached to the University of Havana. Economist, Master's degree in International Marketing, Master's degree in Marketing and Communication and Doctorate in Economic Sciences.

Ms.C. Niurka Cruz Sosa
Assistant professor and researcher at Center of Cuban Economy studies, University of Havana. She has experience in public management of heritage sites and tourism, creative economy and local development. PhD student in Economic Sciences.

About the Programme
This Programme seeks to deepen integration between Cuba, the Caribbean and the European Union, and harness diversity to build bridges of understanding between people and cultures of different linguistic areas. To this end, it is based on strengthening the capacities of young culture professionals and creating opportunities through knowledge sharing and exchange. The Programme is funded by the European Union.
 
Our Partners
Office of the Historian of the City of Havana
Ministry of Culture of the Republic of Cuba
San Gerónimo de La Habana University College
Santa Clara College of Restoration Arts and Crafts for Cuba and the Caribbean
Gaspar Melchor de Jovellanos Workshop School of Havana
International Film and Television School of San Antonio de los Baños
© UNESCO 2022