Brands Design

Course sheet

Language
English
Level
Introductory
Duration
6 weeks

Description

The course Brands Design addresses the importance of graphic brands for any business or entrepreneurship, ranging from the elements that make up graphic brands, to the requirements they must meet to be successful on the market.
It is divided into six lessons with their respective educational materials: Introduction to Brand Design, Branding, Logotype, Imagotype, Colour and Identity Manual.
This course has been developed in the framework of the UNESCO Transcultura Programme and funded by the European Union.

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Teaching staff


MSc. Eviel Ramos
Graphic Designer. Master’s degree in Design Management and Innovation. Dean of the School of Visual Communication Design at the Higher Institute of Design (ISDI).
 

MSc. Alejandro Escobar
Graphic Designer, Master’s degree in Design Management and Innovation, and senior lecturer in Institutional Visual Identity and Environmental Graphics at the Higher Institute of Design (ISDI).

Transcultura: Integrating Cuba, the Caribbean and the European Union through Culture and Creativity
 

About the Programme

This Programme seeks to deepen integration between Cuba, the Caribbean and the European Union, and harness diversity to build bridges of understanding between people and cultures of different linguistic areas. To this end, it is based on strengthening the capacities of young culture professionals and creating opportunities through knowledge sharing and exchange. The Programme is funded by the European Union.

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